potato in the field

In the first part of this series, I have shared the lessons I learned along the cheesecake production journey. In this second part, let’s deep dive into the lessons I learned during the marketing and sales journey. 1. Ability to think out of the box. Content creation was the key to my business. Content helped me to convey my values to customers, and helped customers to make decisions. My creativity was challenged when I sold only one item which is cheesecake, totally operated online and set a target of 2-3 posts on my Instagram page each week. When I was working all by myself and thinking about cheesecake all the time, running out of ideas at times was inevitable. Is there any other way to share customers’ feedback rather than just a screenshot? How to create various videos when my only “studio” was just a corner in my living room? I am thankful all those years of being a researcher have given me the ability to pose questions and try to find answers, to push myself further and always ...

About 10 years ago, I baked my first cake ever, in the little kitchen of my student apartment. In the last 10 years, my love for baking has grown immensely. Whether it’s my parent’s kitchen, my rental apartment’s kitchen when I was away from home, or now in my very own kitchen, baking was always my stress therapy. In the last couple of months taking a break from my corporate job, I finally followed my passion and launched an online bakery. The bakery has paused to operate as of now, and I am still thinking about options for the next move. However, what happened was already so much more than I could have expected. Afterall, the bakery might not be there one day, but I am sure the precious life lessons I got would go a long way. This series is for the lessons that cheesecake has brought into my life. My business, like any other business, consists of two main areas: production and sales. In this first part of the series, I’d like to address the production area - in which the only product ...