Using research knowledge to solve real-life bakery problems
Shortly after launching online my home-based bakery, it became apparent that I was essentially the product manager of my own cheesecake venture. To effectively operate and grow this product, I needed a deep understanding of my customers, their motivations, their needs and their pain points. Who would be a better person to delve into these topics rather than a researcher? So there I went, putting on my researcher hat - analyzing data and making recommendations for my own online business. At this point, you might be wondering where the data came from. As the sole business stakeholder, product manager, researcher and baker of my own bakery, I unfortunately didn’t have the time and budget to run an official study. Instead, I resorted to guerilla methods, leveraging various sources of quantitative and qualitative data as listed below: Over 200 intercepts with customers, primarily through online chat with a few face-to-face interactions Instagram insights dashboard Observations of onlin...